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Sceptre Hospitality Resources

Monday, 21 November 2022

ByrneWallace LLP advised Sceptre Hospitality Resources (SHR), a Texas-headquartered hotel tech company, backed by private equity firm Serent Capital, in its acquisition of Avvio Limited, an AI-powered Irish company that provides technology for the international hotel industry.

SHR’s platform helps hotels manage their integrated central reservation (CRS), customer relationship management (CRM) and revenue management (RMS) systems.

A multi-disciplinary ByrneWallace LLP team lead the Irish aspects of this international transaction alongside colleagues in counterpart law firms in the United Kingdom and United States.

The deal team was led by Eamonn Carey (Partner, Corporate) and included the following from across the firm: Zelda Deasy (Partner, Data Protection), Paraic O’Kennedy (Partner, Banking and Finance), John Crowe (Senior Associate, Banking and Finance), Emmet Connolly (Associate, Corporate), Mona Costelloe (Partner, Litigation), John Campbell (Consultant, Property), Alison O’Sullivan (Partner, Property), Rhona Murphy (Consultant, Employment).